The CoE aims to improve the sales skills and competencies of the Master of Business
Administration students by providing specialized training programs and resources.
Objectives:
Increasing Sales Performancee: To focuses on optimizing sales performance by
equipping students with the knowledge, tools, and techniques to effectively sell consumer
products and achieve sales targets.
Product Knowledge: To ensures that Master of Business Administration students have
in-depth knowledge of the consumer products about selling, including features, benefits, and
competitive differentiators.
Sales Process and Methodology: To establishes standardized sales processes and
methodologies that align with the organization's sales strategy. This includes training on
prospecting, lead generation, qualification, objection handling, negotiation, and closing
techniques.
Continuous Learning and Development: To promotes a culture of continuous learning and
development, providing ongoing training opportunities to keep the students updated with the
latest trends, market insights, and sales techniques.
Scope:
Training Curriculum Development: It is responsible for developing comprehensive
training curricula, modules, and materials tailored to the needs of the sales team. This may
include training on product knowledge, sales techniques, customer relationship management,
and sales technology tools.
Training Delivery: It conducts training sessions, workshops, and seminars to deliver
the sales training programs. These sessions can be in-person, virtual, or a combination of
both, depending on the organization's resources and preferences.
Coaching and Mentoring: It may provide individual coaching and mentoring to Master of
Business Administration students to enhance their sales skills and address specific
challenges they may face in the field.
Performance Analysis and Improvement: It tracks and analyses sales performance
metrics to identify areas of improvement. It may conduct assessments, role plays, and
simulations to evaluate Master of Business Administration student's skills and provide
targeted feedback for improvement.
Collaboration and Knowledge Sharing: It fosters collaboration and knowledge sharing
among Master of Business Administration students by facilitating networking opportunities,
best practice sharing sessions, and creating a platform for ongoing communication and
collaboration.
Sales Technology Enablement: It helps Master of Business Administration students
leverage sales technology tools effectively, such as customer relationship management (CRM)
systems, sales enablement platforms, and data analytics tools, to enhance their productivity
and performance.
